5 things organizations (still) need to know about social media

I've had opportunity to talk to a variety of C-Suiters, managers, board members, and stakeholders in organizations about social media and why they should care. In case you find yourself in a similar situation, I'm going to share some surprising points for people who need to help organizations get from "Huh?" to at least "dabbling" in social media use.

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What a trip to the bank can teach us about the limits of CSR and marketing

Today, I had to go to banks: my own, and the one that holds my credit card. Let's just say that the only thing good that came out of visiting the latter was an opportunity to illustrate that marketing and corporate social responsibility (CSR) have their limits in raising the profile of your brand.

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