The Kardashians aren't going to ruin my Facebook page

SmartBrief on Social Media had a link to an article today. Their headline was "Don't let the Kardashians ruin your Facebook Page" (which is emminently clickable, by the way—a superior example of an excellent headline, but I digress).

I manage Facebook Pages for work, and I've had some fantastic twuck-ups* in my career, so I wanted to make sure that I wasn't about to commit the Facebook equivalent.

The article on Small Biz Technology explained that several apps automatically post to your timeline. If you read an article on participating website, these apps auto-post that you've read the article. Which is okay if it's an article related to your business, but if the article isn't:
... [I]t can severely damage the reputation of a small business owner. Say, for instance, you see an enticing news item about Justin Bieber in the ads on Facebook. You click to see what it’s all about, not realizing that everyone who subscribes to your updates on Facebook will see it ... [s]ince you’re logged into your business account on Facebook ...
Hang on.

"Since you're logged into your business account on Facebook"?

As I tell my students when we talk about personal and professional branding, having multiple accounts on Facebook is a violation of that service provider's terms of service—which is likely why Facebook gives you the power of creating Pages for your business.

If you're promoting a business on Facebook, use a Page. Problem solved.

I guess the Kardashians aren't going to have their way with my Facebook Page. Not that I would ever click on that drivel. Now, if it were something about Matt Bomer ... (drool)!


*A "twuck-up" is when you post something personal to business accounts you manage. Check out some legendary examples from the Red Cross, Chrysler, and KTVX TV.