Earth Hour 2013: A Case Study in Media Relations

I was on call for Earth Hour this year. I spoke with six media outlets, including one request for an on-camera interview.

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} .story-toolbar-status.published .icon {   background-position: 0px -16px; } .story-toolbar-status.draft {   color: #be5932; } .story-toolbar-status.draft .icon {   background-position: -32px -16px; } .story-toolbar-modified {   color: #888; } .story-toolbar-actions {   list-style: none;   padding: 0px;   margin: 0px; } .story-toolbar-actions a {   color: #979797;   line-height: 16px; } .story-toolbar-actions a:hover {   color: #888; } .story-toolbar-actions li {   display: inline-block;   margin-left: 10px; } .story-toolbar-actions .important {   color: #df502f; } .story-toolbar-actions .important.green {   color: #008000; } .story-toolbar-flag .icon {   background-position: -208px 0px; } .story-toolbar-delete .icon {   background-position: -144px 0px; } .story-toolbar-edit .icon {   background-position: -128px 0px; } .story-toolbar-post .icon {   background-position: -48px -16px; } .story-toolbar-feature .icon {   background-position: -64px -16px; } .story-toolbar-unfeature {   color: #be5932 !important; } .story-toolbar-unfeature .icon {   background-position: -80px -16px; } .story-toolbar-notify {   font-weight: bold; } .story-toolbar-notify .icon {   background-position: -160px 0px; } .s-attribution {   clear: both;   padding: 0;   font-size: 10px;   font-family: 'Museo Sans', 'Lucida Grande', sans-serif;   color: #999;   text-transform: uppercase; } .s-attribution .s-posted, .s-attribution .dot, .s-attribution .permalink {   float: left;   line-height: 16px;   margin-right: 3px; } .s-attribution .s-posted, .s-attribution .permalink {   color: #999; } .s-attribution .s-element-attr-title {   color: #333; } .s-attribution .s-author {   float: left;   margin-right: 3px;   font-weight: normal;   line-height: 16px; } .s-attribution .s-author .s-author-name {   color: #256bbe; } .s-attribution .s-author .s-author-twitter-handle {   color: #999;   margin-left: 5px; } .s-attribution .s-via {   float: left;   margin-right: 8px;   line-height: 16px; } .s-attribution .s-source {   margin-right: 5px; } .s-element:hover .s-source {   opacity: 1;   -ms-filter: none;   filter: none; } .s-source {   float: left; } .s-source img {   -webkit-border-radius: 3px;   border-radius: 3px;   display: block; } .s-source a {   display: block; } .s-source .s-source-name {   display: none; } .s-source .s-source-icon, .s-source .s-author-avatar {   margin: 0;   width: 16px;   height: 16px;   vertical-align: middle;   background-repeat: no-repeat;   -webkit-filter: grayscale(1);   opacity: 0.5;   -ms-filter: progid:DXImageTransform.Microsoft.Alpha(Opacity=50);   filter: alpha(opacity=50); } .s-element[data-source='twitter'] .s-attribution {   padding-top: 10px;   margin-right: 50px; } .s-appdotnet .s-source-icon {   background-image: url('//storify.com/public/img/sources/appdotnet-16px.png'); } .s-facebook .s-source-icon {   background-image: url('//storify.com/public/img/sources/facebook-16px.png'); } .s-getglue .s-source-icon {   background-image: url('//storify.com/public/img/sources/getglue-16px.png'); } .s-chute .s-source-icon {   background-image: url('//storify.com/public/img/sources/chute-16px.png'); } .s-stocktwits .s-source-icon {   background-image: url('//storify.com/public/img/sources/stocktwits-16px.png'); } .s-flickr .s-source-icon {   background-image: url('//storify.com/public/img/sources/flickr-16px.png'); } .s-google .s-source-icon {   background-image: url('//storify.com/public/img/sources/google-16px.png'); } .s-gplus .s-source-icon {   background-image: url('//storify.com/public/img/sources/gplus-16px.png'); } .s-rss .s-source-icon {   background-image: url('//storify.com/public/img/sources/rss-16px.png'); } .s-twitter .s-source-icon, .s-twitpic .s-source-icon, .s-yfrog .s-source-icon {   background-image: url('//storify.com/public/img/sources/twitter-16px.png'); } .s-wikipedia .s-source-icon {   background-image: url('//storify.com/public/img/sources/wikipedia-16px.png'); } .s-youtube .s-source-icon {   background-image: url('//storify.com/public/img/sources/youtube-16px.png'); } .s-storify .s-source-icon {   background-image: url('//storify.com/public/img/sources/storify-16px.png'); } .s-foursquare .s-source-icon {   background-image: url('//storify.com/public/img/sources/foursquare-16px.png'); } .s-reddit .s-source-icon {   background-image: url('//storify.com/public/img/sources/reddit-16px.png'); } .s-tumblr .s-source-icon {   background-image: url('//storify.com/public/img/sources/tumblr-16px.png'); } .s-share-dropdown {   display: none;   position: absolute;   top: 5px;   left: 5px;   background: #fff;   padding: 10px;   z-index: 99; } .sb-share-dropdown {   display: none;   position: absolute;   top: 26px;   left: 0px;   background: #fff;   padding: 8px 10px;   z-index: 99;   border: 1px solid #ccc; } .story-tile.share .sb-share-dropdown {   display: block; } .comment {   overflow: hidden; } .s-elements .comments, .shared-element-comments .comments, #import .comments, #comments, .engage {   word-wrap: break-word;   background: #f7f7f7;   padding: 0 10px;   -webkit-border-radius: 0 0 5px 5px;   border-radius: 0 0 5px 5px;   -webkit-transition: 0.1s border-color;   -moz-transition: 0.1s border-color;   -o-transition: 0.1s border-color;   -ms-transition: 0.1s border-color;   transition: 0.1s border-color;   text-align: left; } .s-elements .comments .action-container, .shared-element-comments .comments .action-container, #import .comments .action-container, #comments .action-container, .engage .action-container {   padding: 10px 0; } .s-elements .comments .action, .shared-element-comments .comments .action, #import .comments .action, #comments .action, .engage .action {   position: relative;   padding: 0 46px 0 0;   margin: 0;   display: block;   width: 100%;   -webkit-box-sizing: border-box;   -moz-box-sizing: border-box;   box-sizing: border-box;   background: #fff;   border: 1px solid #ddd;   -webkit-box-shadow: inset 1px 1px 5px #ddd;   box-shadow: inset 1px 1px 5px #ddd;   -webkit-border-radius: 3px;   border-radius: 3px; } .s-elements .comments .action.focus, .shared-element-comments .comments .action.focus, #import .comments .action.focus, #comments .action.focus, .engage .action.focus {   border-color: #bbb; } .s-elements .comments .action .story-comment-input, .shared-element-comments .comments .action .story-comment-input, #import .comments .action .story-comment-input, #comments .action .story-comment-input, .engage .action .story-comment-input, .s-elements .comments .action .element-comment-input, .shared-element-comments .comments .action .element-comment-input, #import .comments .action .element-comment-input, #comments .action .element-comment-input, .engage .action .element-comment-input {   display: block;   width: 100%;   height: 26px;   -webkit-box-sizing: border-box;   -moz-box-sizing: border-box;   box-sizing: border-box;   color: #333;   border: 0;   background: none;   -webkit-box-shadow: none;   box-shadow: none;   padding: 0 0 0 6px; } .s-elements .comments .action .story-comment-post, .shared-element-comments .comments .action .story-comment-post, #import .comments .action .story-comment-post, #comments .action .story-comment-post, .engage .action .story-comment-post, .s-elements .comments .action .element-comment-post, .shared-element-comments .comments .action .element-comment-post, #import .comments .action .element-comment-post, #comments .action .element-comment-post, .engage .action .element-comment-post {   position: absolute;   right: 5px;   top: 5px; } .s-elements .comments .action .story-comment-post i, .shared-element-comments .comments .action .story-comment-post i, #import .comments .action .story-comment-post i, #comments .action .story-comment-post i, .engage .action .story-comment-post i, .s-elements .comments .action .element-comment-post i, .shared-element-comments .comments .action .element-comment-post i, #import .comments .action .element-comment-post i, #comments .action .element-comment-post i, .engage .action .element-comment-post i {   float: left;   width: 16px;   height: 16px;   opacity: 0.2;   -ms-filter: progid:DXImageTransform.Microsoft.Alpha(Opacity=20);   filter: alpha(opacity=20);   -webkit-transition: opacity 0.4s;   -moz-transition: opacity 0.4s;   -o-transition: opacity 0.4s;   -ms-transition: opacity 0.4s;   transition: opacity 0.4s;   cursor: pointer; } .s-elements .comments .action .story-comment-post i.story-comment-twitter, .shared-element-comments .comments .action .story-comment-post i.story-comment-twitter, #import .comments .action .story-comment-post i.story-comment-twitter, #comments .action .story-comment-post i.story-comment-twitter, .engage .action .story-comment-post i.story-comment-twitter, .s-elements .comments .action .element-comment-post i.story-comment-twitter, .shared-element-comments .comments .action .element-comment-post i.story-comment-twitter, #import .comments .action .element-comment-post i.story-comment-twitter, #comments .action .element-comment-post i.story-comment-twitter, .engage .action .element-comment-post i.story-comment-twitter, .s-elements .comments .action .story-comment-post i.element-comment-twitter, .shared-element-comments .comments .action .story-comment-post i.element-comment-twitter, #import .comments .action .story-comment-post i.element-comment-twitter, #comments .action .story-comment-post i.element-comment-twitter, .engage .action .story-comment-post i.element-comment-twitter, .s-elements .comments .action .element-comment-post i.element-comment-twitter, .shared-element-comments .comments .action .element-comment-post i.element-comment-twitter, #import .comments .action .element-comment-post i.element-comment-twitter, #comments .action .element-comment-post i.element-comment-twitter, .engage .action .element-comment-post i.element-comment-twitter {   background: url('//storify.com/public/img/sources/twitter-16px.png') no-repeat; } .s-elements .comments .action .story-comment-post i.story-comment-facebook, .shared-element-comments .comments .action .story-comment-post i.story-comment-facebook, #import .comments .action .story-comment-post i.story-comment-facebook, #comments .action .story-comment-post i.story-comment-facebook, .engage .action .story-comment-post i.story-comment-facebook, .s-elements .comments .action .element-comment-post i.story-comment-facebook, .shared-element-comments .comments .action .element-comment-post i.story-comment-facebook, #import .comments .action .element-comment-post i.story-comment-facebook, #comments .action .element-comment-post i.story-comment-facebook, .engage .action .element-comment-post i.story-comment-facebook, .s-elements .comments .action .story-comment-post i.element-comment-facebook, .shared-element-comments .comments .action .story-comment-post i.element-comment-facebook, #import .comments .action .story-comment-post i.element-comment-facebook, #comments .action .story-comment-post i.element-comment-facebook, .engage .action .story-comment-post i.element-comment-facebook, .s-elements .comments .action .element-comment-post i.element-comment-facebook, .shared-element-comments .comments .action .element-comment-post i.element-comment-facebook, #import .comments .action .element-comment-post i.element-comment-facebook, #comments .action .element-comment-post i.element-comment-facebook, .engage .action .element-comment-post i.element-comment-facebook {   background: url('//storify.com/public/img/sources/facebook-16px.png') no-repeat;   margin-left: 4px; } .s-elements .comments .action .story-comment-post i:hover, .shared-element-comments .comments .action .story-comment-post i:hover, #import .comments .action .story-comment-post i:hover, #comments .action .story-comment-post i:hover, .engage .action .story-comment-post i:hover, .s-elements .comments .action .element-comment-post i:hover, .shared-element-comments .comments .action .element-comment-post i:hover, #import .comments .action .element-comment-post i:hover, #comments .action .element-comment-post i:hover, .engage .action .element-comment-post i:hover {   opacity: 0.5;   -ms-filter: progid:DXImageTransform.Microsoft.Alpha(Opacity=50);   filter: alpha(opacity=50); } .s-elements .comments .action .story-comment-post i.active, .shared-element-comments .comments .action .story-comment-post i.active, #import .comments .action .story-comment-post i.active, #comments .action .story-comment-post i.active, .engage .action .story-comment-post i.active, .s-elements .comments .action .element-comment-post i.active, .shared-element-comments .comments .action .element-comment-post i.active, #import .comments .action .element-comment-post i.active, #comments .action .element-comment-post i.active, .engage .action .element-comment-post i.active {   opacity: 1;   -ms-filter: none;   filter: none; } .s-elements .comments .previous ul, .shared-element-comments .comments .previous ul, #import .comments .previous ul, #comments .previous ul, .engage .previous ul {   margin: 0;   padding: 0;   list-style: none; } .s-elements .comments .previous ul li, .shared-element-comments .comments .previous ul li, #import .comments .previous ul li, #comments .previous ul li, .engage .previous ul li {   zoom: 1;   padding: 5px 0;   border-top: 1px dotted #ddd; } .s-elements .comments .previous ul li:before, .shared-element-comments .comments .previous ul li:before, #import .comments .previous ul li:before, #comments .previous ul li:before, .engage .previous ul li:before, .s-elements .comments .previous ul li:after, .shared-element-comments .comments .previous ul li:after, #import .comments .previous ul li:after, #comments .previous ul li:after, .engage .previous ul li:after {   content: '';   display: table; } .s-elements .comments .previous ul li:after, .shared-element-comments .comments .previous ul li:after, #import .comments .previous ul li:after, #comments .previous ul li:after, .engage .previous ul li:after {   clear: both; } .s-elements .comments .previous ul li .avatar, .shared-element-comments .comments .previous ul li .avatar, #import .comments .previous ul li .avatar, #comments .previous ul li .avatar, .engage .previous ul li .avatar {   display: block;   float: left;   margin-right: 5px;   -webkit-border-radius: 3px;   border-radius: 3px;   width: 16px;   height: 16px; } .s-elements .comments .previous ul li .container, .shared-element-comments .comments .previous ul li .container, #import .comments .previous ul li .container, #comments .previous ul li .container, .engage .previous ul li .container {   position: relative;   font-size: 11px;   line-height: 16px;   padding-left: 21px; } .s-elements .comments .previous ul li .container .author, .shared-element-comments .comments .previous ul li .container .author, #import .comments .previous ul li .container .author, #comments .previous ul li .container .author, .engage .previous ul li .container .author {   font-weight: bold;   padding-right: 5px;   color: #333;   text-decoration: none;   white-space: nowrap; } .s-elements .comments .previous ul li .container .content, .shared-element-comments .comments .previous ul li .container .content, #import .comments .previous ul li .container .content, #comments .previous ul li .container .content, .engage .previous ul li .container .content, .s-elements .comments .previous ul li .container .fullContent, .shared-element-comments .comments .previous ul li .container .fullContent, #import .comments .previous ul li .container .fullContent, #comments .previous ul li .container .fullContent, .engage .previous ul li .container .fullContent, .s-elements .comments .previous ul li .container .moreComment, .shared-element-comments .comments .previous ul li .container .moreComment, #import .comments .previous ul li .container .moreComment, #comments .previous ul li .container .moreComment, .engage .previous ul li .container .moreComment {   padding-right: 5px; } .s-elements .comments .previous ul li .container .moreComment, .shared-element-comments .comments .previous ul li .container .moreComment, #import .comments .previous ul li .container .moreComment, #comments .previous ul li .container .moreComment, .engage .previous ul li .container .moreComment {   color: #256bbe; } .s-elements .comments .previous ul li .container .hide, .shared-element-comments .comments .previous ul li .container .hide, #import .comments .previous ul li .container .hide, #comments .previous ul li .container .hide, .engage .previous ul li .container .hide {   display: none; } .s-elements .comments .previous ul li .container .date, .shared-element-comments .comments .previous ul li .container .date, #import .comments .previous ul li .container .date, #comments .previous ul li .container .date, .engage .previous ul li .container .date {   color: #999; } .s-elements .comments .previous ul li .container .remove, .shared-element-comments .comments .previous ul li .container .remove, #import .comments .previous ul li .container .remove, #comments .previous ul li .container .remove, .engage .previous ul li .container .remove {   display: none;   position: absolute;   top: 0;   right: 0;   font-size: 10px;   padding: 0 3px;   background: #eee;   border: 1px solid #ddd;   -webkit-border-radius: 2px;   border-radius: 2px;   text-decoration: none;   color: #333; } .s-elements .comments .previous ul li .container .remove:hover, .shared-element-comments .comments .previous ul li .container .remove:hover, #import .comments .previous ul li .container .remove:hover, #comments .previous ul li .container .remove:hover, .engage .previous ul li .container .remove:hover {   color: #ca352c; } .s-elements .comments .previous ul li .container:hover .remove, .shared-element-comments .comments .previous ul li .container:hover .remove, #import .comments .previous ul li .container:hover .remove, #comments .previous ul li .container:hover .remove, .engage .previous ul li .container:hover .remove {   display: block; } .s-elements .comments .previous .more, .shared-element-comments .comments .previous .more, #import .comments .previous .more, #comments .previous .more, .engage .previous .more {   border-top: 1px dotted #ddd;   font-size: 11px;   line-height: 16px;   display: block;   font-weight: bold;   padding: 5px 0; } .s-elements .comments .previous .more a, .shared-element-comments .comments .previous .more a, #import .comments .previous .more a, #comments .previous .more a, .engage .previous .more a {   color: #333;   text-decoration: none; } .s-elements .comments .previous .more a:hover, .shared-element-comments .comments .previous .more a:hover, #import .comments .previous .more a:hover, #comments .previous .more a:hover, .engage .previous .more a:hover {   text-decoration: underline; } .s-elements .comments .previous .more span, .shared-element-comments .comments .previous .more span, #import .comments .previous .more span, #comments .previous .more span, .engage .previous .more span {   font-weight: normal;   color: #999; } .s-elements .comments {   -webkit-box-shadow: inset 0px 10px 20px -10px rgba(0,0,0,0.15);   box-shadow: inset 0px 10px 20px -10px rgba(0,0,0,0.15); } .s-elements .no-comment {   display: none; } .s-elements .has-comments {   display: block; } #comments {   -webkit-border-radius: 0;   border-radius: 0;   background: transparent none; } #comments .previous {   max-height: 300px;   overflow: auto; } .s-element-stats {   zoom: 1;   border-top: 1px dotted #ddd;   text-align: center;   font-size: 10px;   line-height: 1em;   padding: 6px;   color: #999;   cursor: pointer;   -webkit-user-select: none;   -moz-user-select: none;   -ms-user-select: none;   user-select: none;   text-transform: uppercase; } .s-element-stats:before, .s-element-stats:after {   content: '';   display: table; } .s-element-stats:after {   clear: both; } .s-element-stats:hover {   color: #666; } .s-element-stats div {   display: inline; } .s-element-stats.hide, .s-element-stats .hide {   display: none; } #big-like {   position: fixed;   top: 50%;   left: 50%;   width: 230px;   height: 206px;   margin-left: -115px;   margin-top: -103px;   background: url('//storify.com/public/img/heart2.png');   -webkit-background-size: cover;   -moz-background-size: cover;   background-size: cover;   opacity: 0;   -ms-filter: progid:DXImageTransform.Microsoft.Alpha(Opacity=0);   filter: alpha(opacity=0);   display: none;   z-index: 100003; } input, textarea {   color: #333;   font-size: 11px;   font-family: 'Lucida Grande', sans-serif; } .gc-bubbleDefault {   display: none !important; } .s-info {   margin-left: -3px; } .s-info .s-author {   font-size: 12px;   line-height: 30px;   float: left;   margin: 0 10px 20px 0;   color: #888;   background: #f7f7f7;   padding: 0 10px 0 20px;   height: 30px;   display: inline-block;   -webkit-border-radius: 0 5px 5px 0;   border-radius: 0 5px 5px 0;   border: 1px solid #e7e7e7;   -webkit-box-shadow: inset 0 1px 0 0 #fff;   box-shadow: inset 0 1px 0 0 #fff; } .s-info .s-author a.logo {   display: block;   float: left;   width: 57px;   height: 14px;   overflow: hidden;   margin: 8px 3px 0 0;   background: url('//storify.com/public/img/logo.blue.small.png'); } .s-info .s-author a.logo span {   visibility: hidden; } .s-info .s-author-follow {   font-size: 11px;   font-weight: bold;   vertical-align: top;   margin-left: 4px;   color: #8da452; } .s-info .s-author-avatar {   float: left;   max-width: 32px;   max-height: 32px;   margin: 2px 10px 0px 0px; } .s-info .s-published {   display: inline-block;   font-size: 11px;   line-height: 30px; } .s-info .s-published a {   color: #666; } .s-published-date {   color: #555; } #story {   position: relative; } .s-story {   margin: 0px auto;   padding: 0px;   background: #fff;   color: #333;   font-size: 15px;   line-height: 18px;   border: 1px solid #e7e7e7;   border-bottom: 1px solid #c0c1c2;   -webkit-border-radius: 5px 5px 0 0;   border-radius: 5px 5px 0 0;   -webkit-box-shadow: 0 1px 0 #e7e7e7;   box-shadow: 0 1px 0 #e7e7e7; } .s-story.noborder {   border: none;   -webkit-border-radius: 0;   border-radius: 0; } .s-story.noborder .s-element-text, .s-story.noborder .s-text, .s-story.noborder .s-info, .s-story.noborder .s-actions, .s-story.noborder .s-title, .s-story.noborder .more-on-storify {   padding-left: 0;   padding-right: 0;   margin-left: 0;   margin-right: 0; } .s-story a {   text-decoration: none;   color: #333; } .s-story a:hover {   text-decoration: underline; } .s-story .icon {   float: left;   width: 16px;   height: 16px;   margin-right: 3px;   background-image: url('//storify.com/public/img/web.png');   background-repeat: no-repeat; } .s-thumbnail {   max-width: 64px;   max-height: 64px;   float: right;   margin: 0px 20px; } .s-clear {   display: block;   height: 0px;   clear: both; } .s-header {   padding: 16px 0 0;   border-bottom: 1px dotted #ddd; } .s-actions {   height: 30px;   position: absolute;   top: 20px;   right: 20px;   z-index: 101; } .s-actions a, .shared-element-actions a {   zoom: 1;   display: block;   float: left;   border-left: 1px solid #e7e7e7;   border-bottom: 1px solid #e7e7e7; } .s-actions a:before, .shared-element-actions a:before, .s-actions a:after, .shared-element-actions a:after {   content: '';   display: table; } .s-actions a:after, .shared-element-actions a:after {   clear: both; } .s-actions a span, .shared-element-actions a span {   float: left;   display: block;   min-width: 30px;   height: 28px;   border-top: 2px solid #e7e7e7; } .s-actions a span i, .shared-element-actions a span i {   display: block;   background: url('//storify.com/public/img/icons.png');   -webkit-background-size: 80px 64px;   -moz-background-size: 80px 64px;   background-size: 80px 64px;   width: 16px;   height: 16px;   margin: 6px 7px; } .s-actions a:last-child, .shared-element-actions a:last-child {   border-right: 1px solid #e7e7e7; } .s-actions a.embed span, .shared-element-actions a.embed span {   border-top-color: #85a8d2; } .s-actions a.embed span i, .shared-element-actions a.embed span i {   background-position: -64px 0; } .s-actions a.embed:hover span, .shared-element-actions a.embed:hover span {   background: #85a8d2; } .s-actions a.embed:hover span i, .shared-element-actions a.embed:hover span i {   background-position: -64px -16px; } .s-actions a.repost span, .shared-element-actions a.repost span {   border-top-color: #85a8d2; } .s-actions a.repost span i, .shared-element-actions a.repost span i {   background-position: 0 0; } .s-actions a.repost:hover span, .shared-element-actions a.repost:hover span {   background: #85a8d2; } .s-actions a.repost:hover span i, .shared-element-actions a.repost:hover span i {   background-position: 0 -16px; } .s-actions a.like span, .shared-element-actions a.like span {   border-top-color: #c5889c; } .s-actions a.like span i, .shared-element-actions a.like span i {   background-position: -16px 0; } .s-actions a.like .count, .shared-element-actions a.like .count {   border-top-color: #c5889c; } .s-actions a.like:hover span, .shared-element-actions a.like:hover span {   background: #c5889c; } .s-actions a.like:hover span i, .shared-element-actions a.like:hover span i {   background-position: -16px -16px; } .s-actions a.like:hover .count, .shared-element-actions a.like:hover .count {   background: #c5889c;   color: #fff; } .s-actions a.like.active i, .shared-element-actions a.like.active i {   background-position: -16px -32px; } .s-actions a.comment span, .shared-element-actions a.comment span {   border-top-color: #efbd81; } .s-actions a.comment span i, .shared-element-actions a.comment span i {   background-position: -32px 0; } .s-actions a.comment .count, .shared-element-actions a.comment .count {   border-top-color: #efbd81; } .s-actions a.comment:hover span, .shared-element-actions a.comment:hover span {   background: #efbd81; } .s-actions a.comment:hover span i, .shared-element-actions a.comment:hover span i {   background-position: -32px -16px; } .s-actions a.comment:hover .count, .shared-element-actions a.comment:hover .count {   background: #efbd81;   color: #fff; } .s-actions a.share span, .shared-element-actions a.share span {   border-top-color: #9fc582; } .s-actions a.share span i, .shared-element-actions a.share span i {   background-position: -48px 0; } .s-actions a.share:hover span, .shared-element-actions a.share:hover span {   background: #9fc582; } .s-actions a.share:hover span i, .shared-element-actions a.share:hover span i {   background-position: -48px -16px; } .s-element .buttons {   zoom: 1;   margin-left: -7px;   padding: 3px 0; } .s-element .buttons:before, .s-element .buttons:after {   content: '';   display: table; } .s-element .buttons:after {   clear: both; } .s-element .buttons a {   display: block;   float: left;   width: 30px;   height: 30px; } .s-element .buttons a span {   float: left; } .s-element .buttons a i {   display: block;   background: url('//storify.com/public/img/icons-story.png');   width: 16px;   height: 16px;   margin: 6px 7px;   float: left; } .s-element .buttons a.like i {   background-position: -16px 0; } .s-element .buttons a.like:hover i {   background-position: -16px -16px; } .s-element .buttons a.like.active i {   background-position: -16px -32px; } .s-element .buttons a.comment i {   background-position: -32px 0; } .s-element .buttons a.comment:hover i {   background-position: -32px -16px; } .s-element .buttons a.share {   width: auto;   line-height: 30px; } .s-element .buttons a.share i {   background-position: -48px 0;   margin-right: 3px; } .s-element .buttons a.share span {   font-weight: bold;   color: #52748f; } .s-element .buttons a.share:hover i {   background-position: -48px -16px; } .s-element .buttons a.share:hover span {   color: #ababab; } .s-element .buttons em {   float: left;   height: 30px;   line-height: 30px;   font-style: normal;   color: #b4c4d1;   font-size: 12px;   margin-right: 5px; } .s-element .buttons em.zero {   color: #dde4ea;   display: none; } .count {   float: left;   color: #999;   line-height: 28px;   font-size: 12px;   border-top: 2px solid #e7e7e7;   padding-right: 5px; } .s-actions-share {   list-style: none;   margin: 0px;   padding: 0px; } .s-actions-share li {   display: inline-block; } .s-actions-share {   float: left; } .s-actions-share li {   float: left;   padding-right: 10px; } .s-actions-share li a {   display: block;   width: 32px;   height: 32px;   text-indent: -9999px;   background-image: url('//storify.com/public/img/share-icons.png'); } .s-actions-share li.s-share-facebook a {   background-position: 0 0; } .s-actions-share li.s-share-facebook-loading a {   background-image: url('//storify.com/public/img/facebook-loading.gif'); } .s-actions-share li.s-share-facebook-done a {   background-image: url('//storify.com/public/img/facebook-done.png'); } .s-actions-share li.s-share-twitter a {   background-position: -32px 0; } .s-actions-share li.s-share-pinterest a {   background-position: -160px 0; } .s-actions-share li.s-share-googleplus a {   background-position: -64px 0; } .s-actions-share li.s-share-linkedin a {   background-position: -96px 0; } .s-actions-share li.s-share-email {   padding-right: 0; } .s-actions-share li.s-share-email a {   background-position: -128px 0; } #s-share-dropdown, #s-embed-dropdown, #s-comment-dropdown {   z-index: 102;   display: none;   position: absolute;   top: 50px;   right: 20px;   background: #fff;   border: 1px solid #e7e7e7;   border-bottom: 1px solid #c0c1c2;   -webkit-box-shadow: 0px 1px 0px #e7e7e7;   box-shadow: 0px 1px 0px #e7e7e7; } #share-footer-dropdown {   display: none;   z-index: 102;   position: absolute;   top: 36px;   left: 95px;   background: #fff;   padding: 6px 10px;   border: 1px solid #e7e7e7;   border-bottom: 1px solid #c0c1c2;   -webkit-box-shadow: 0px 1px 0px #e7e7e7;   box-shadow: 0px 1px 0px #e7e7e7; } #comments-footer {   display: none;   z-index: 102;   position: absolute;   top: 36px;   left: 95px;   background: #fff;   padding: 6px 10px;   border: 1px solid #e7e7e7;   border-bottom: 1px solid #c0c1c2;   -webkit-box-shadow: 0px 1px 0px #e7e7e7;   box-shadow: 0px 1px 0px #e7e7e7; } #s-share-dropdown {   width: 200px;   padding: 10px; } #s-embed-dropdown {   width: 278px; } #s-embed-dropdown label {   font-size: 11px; } #s-embed-dropdown .s-embed-code {   padding: 15px; } #s-embed-dropdown .s-embed-code label {   margin-bottom: 5px; } #s-embed-dropdown .s-embed-code input[type='text'] {   width: 100%;   -webkit-box-sizing: border-box;   -moz-box-sizing: border-box;   box-sizing: border-box;   font-family: 'Monaco', 'Courier', monospace; } #s-embed-dropdown .s-embed-options {   padding: 17px 15px 5px;   background: url('//storify.com/public/img/border2px.gif') top repeat-x; } #s-embed-dropdown .s-embed-options .s-embed-template {   margin-bottom: 10px; } #s-embed-dropdown .s-embed-options .s-embed-template label {   float: left;   line-height: 18px;   padding-right: 5px; } #s-embed-dropdown .s-embed-options .s-embed-template select {   height: 18px;   margin: 0; } #s-embed-dropdown .s-embed-options .s-embed-show, #s-embed-dropdown .s-embed-options .s-embed-seo {   margin-bottom: 10px; } #s-embed-dropdown .s-embed-options .s-embed-show label, #s-embed-dropdown .s-embed-options .s-embed-seo label, #s-embed-dropdown .s-embed-options .s-embed-show input, #s-embed-dropdown .s-embed-options .s-embed-seo input {   display: inline; } #s-embed-dropdown .s-embed-options .s-embed-show input, #s-embed-dropdown .s-embed-options .s-embed-seo input {   vertical-align: baseline; } #s-embed-dropdown .s-embed-options .s-embed-show label, #s-embed-dropdown .s-embed-options .s-embed-seo label {   padding: 0 5px; } #s-embed-dropdown .s-embed-options .s-embed-show label:first-child {   padding-left: 0; } #s-comment-dropdown {   width: 350px; } #s-copy-code {   color: #333;   font-size: 11px;   text-decoration: none; } .s-email-send {   padding-top: 18px; } .s-email-send button {   margin-left: 0px; } .s-elements {   position: relative;   min-height: 200px;   font-size: 12px;   line-height: 18px;   color: #333;   list-style: none;   padding: 0px;   margin: 10px 0; } .s-elements a {   text-decoration: none;   color: #333; } .s-elements a:hover {   text-decoration: underline; } .s-title, #s-title {   display: block;   font-family: 'Georgia', serif;   font-size: 32px;   font-style: normal;   font-weight: normal;   line-height: 1.1em;   color: #000;   padding: 0px 20px;   margin: 0px; } .s-section {   zoom: 1;   margin: 0; } .s-section:before, .s-section:after {   content: '';   display: table; } .s-section:after {   clear: both; } .s-section a.name, .s-section a.edit {   float: left;   display: inline-block; } .s-section a.name {   font-family: 'Helvetica', sans-serif;   color: #b30c00;   font-style: normal;   padding-left: 20px;   font-size: 12px;   line-height: 18px;   text-transform: uppercase; } .s-section a.name:hover {   text-decoration: none;   color: #000; } .s-section a.edit {   margin-left: 5px;   width: 16px;   height: 16px;   background: #000;   text-indent: -9999px;   background: url('//storify.com/public/img/web.png') -128px 0px; } .s-description, #s-description {   display: block;   margin: 0px;   padding: 10px 20px 20px;   font-size: 15px;   line-height: 1.6em;   color: #666; } #s-title, #s-description {   width: 100%;   padding: 7px;   margin: 0px -7px 10px;   border: 1px solid #eee;   resize: none;   -webkit-box-shadow: none;   box-shadow: none; } #s-title:hover:not(:focus), #s-description:hover:not(:focus) {   background: #fffbe3;   border-color: #ccc; } #s-title:focus, #s-description:focus {   -webkit-box-shadow: inset 0 2px 1px rgba(0,0,0,0.07);   box-shadow: inset 0 2px 1px rgba(0,0,0,0.07);   border-color: #aaa; } #s-title::-webkit-input-placeholder, #s-description::-webkit-input-placeholder, #s-title::-moz-placeholder, #s-description::-moz-placeholder {   color: #ddd; } .s-load-more {   display: block;   height: 50px;   font-size: 18px;   margin: 0px;   padding: 10px 0px;   color: #eee;   background-color: #0083cb;   background: -webkit-gradient(linear, left top, left bottom, color-stop(0, #1e8ac7), color-stop(1, #0083cb));   background: -webkit-linear-gradient(top, #1e8ac7 0%, #0083cb 100%);   background: -moz-linear-gradient(top, #1e8ac7 0%, #0083cb 100%);   background: -o-linear-gradient(top, #1e8ac7 0%, #0083cb 100%);   background: -ms-linear-gradient(top, #1e8ac7 0%, #0083cb 100%);   background: linear-gradient(top, #1e8ac7 0%, #0083cb 100%);   -webkit-box-shadow: 0px 0px 2px rgba(0,0,0,0.3);   box-shadow: 0px 0px 2px rgba(0,0,0,0.3);   -webkit-border-radius: 3px;   border-radius: 3px;   width: 628px;   -webkit-border-radius: 0px;   border-radius: 0px;   cursor: pointer;   text-align: center;   text-shadow: 0px -1px 0px rgba(0,0,0,0.5); } .s-load-more:disabled {   background: url('//storify.com/public/img/load.gif') no-repeat center;   font-size: 0px; } .s-load-more#embed-footer {   display: block;   width: auto;   text-align: center;   background-color: #0083cb;   border: 1px solid #0083cb;   -webkit-border-radius: 3px;   border-radius: 3px;   font-family: 'Museo Sans', sans-serif;   color: #fff;   text-align: center;   height: 40px;   line-height: 40px;   font-size: 1.4em;   padding: 3px 0;   margin: 0px 10px; } .s-load-more#embed-footer:hover {   color: #fff;   text-decoration: none;   background: -webkit-gradient(linear, left top, left bottom, color-stop(0, #017cc0), color-stop(1, #0068ac));   background: -webkit-linear-gradient(top, #017cc0 0%, #0068ac 100%);   background: -moz-linear-gradient(top, #017cc0 0%, #0068ac 100%);   background: -o-linear-gradient(top, #017cc0 0%, #0068ac 100%);   background: -ms-linear-gradient(top, #017cc0 0%, #0068ac 100%);   background: linear-gradient(top, #017cc0 0%, #0068ac 100%); } .s-load-more#embed-footer:disabled {   background: url('//storify.com/public/img/load.gif') no-repeat center;   font-size: 0px; } .s-story .s-created-with {   background: url('//storify.com/public/img/created.with.png') right no-repeat;   display: block;   height: 16px;   margin: 3px; } .s-story .footer {   color: #666;   display: block;   padding: 15px 15px;   background: -webkit-gradient(linear, left top, left bottom, color-stop(0, #f9f9f9), color-stop(1, rgba(255,255,255,0)));   background: -webkit-linear-gradient(top, #f9f9f9 0%, rgba(255,255,255,0) 100%);   background: -moz-linear-gradient(top, #f9f9f9 0%, rgba(255,255,255,0) 100%);   background: -o-linear-gradient(top, #f9f9f9 0%, rgba(255,255,255,0) 100%);   background: -ms-linear-gradient(top, #f9f9f9 0%, rgba(255,255,255,0) 100%);   background: linear-gradient(top, #f9f9f9 0%, rgba(255,255,255,0) 100%);   border-top: 1px solid #f7f7f7;   font-size: 12px;   line-height: 14px;   overflow: hidden; } .s-story .footer .subscribe {   display: inline-block;   padding-top: 2px; } .s-story .footer span, .s-story .footer a, .s-story .footer .subscribe-button {   display: block;   float: left; } .s-story .footer a.logo {   display: block;   float: left;   width: 79px;   height: 20px;   overflow: hidden;   background: url('//storify.com/public/img/embed-header-logo.png') 0px -20px no-repeat;   margin: 0px 12px 0px 0px; } .s-story .footer a.logo:hover {   background-position: 0px -20px; } .s-story .footer a.logo em {   visibility: hidden; } .s-story .footer .subscribe-label, .s-story .footer .subscribed-label, .s-story .footer .subscribe-user {   height: 20px;   line-height: 20px; } .s-story .footer .subscribe-button {   height: auto;   margin: -2px 0 0 10px; } .s-story .footer .subscribe-button span {   font-size: 11px;   height: 20px;   line-height: 20px;   padding: 0 7px; } .s-story .footer .subscribe-button:hover {   text-decoration: none; } .s-story .engage {   position: relative;   padding: 10px 20px;   font-size: 12px;   border-top: 1px dotted #ddd;   background: #f7f7f7;   -webkit-border-radius: 0;   border-radius: 0; } .s-story .engage a {   font-weight: bold; } .s-story .engage .intro {   color: #666;   margin: 0 0 10px; } .s-story .engage .liked {   display: none;   position: absolute;   top: 10px;   right: 20px;   color: #008000;   font-weight: bold; } .s-story .engage .action-container {   padding-top: 0; } .s-story .engage .recent {   padding: 0;   margin: 10px 0 0;   list-style: none; } .s-story .engage .recent li {   zoom: 1;   font-size: 11px;   line-height: 16px;   padding: 5px 0;   border-top: 1px dotted #ddd; } .s-story .engage .recent li:before, .s-story .engage .recent li:after {   content: '';   display: table; } .s-story .engage .recent li:after {   clear: both; } .s-story .engage .recent li:last-child {   padding-bottom: 0; } .s-story .engage .recent li img {   width: 16px;   height: 16px;   float: left;   display: block;   -webkit-border-radius: 3px;   border-radius: 3px; } .s-story .engage .recent li .container {   padding-left: 21px; } .s-story .engage .recent li .container a {   text-decoration: none; } .s-story .engage .recent li .container .date {   color: #999; } .s-story .engage.embed {   background: transparent;   border: none;   padding: 0px; } body#embed .s-story {   -webkit-border-radius: 0;   border-radius: 0; } body#embed .s-story .s-info {   margin-left: 0; } body#embed .s-story .s-info .s-author {   border-left: 0; } .left-content {   position: relative;   float: left;   max-width: 630px;   width: 100%; } .right-sidebar {   float: right;   width: 300px; } .fluid {   width: 100%; } .fixed {   position: relative;   max-width: 960px;   margin: 0px auto;   padding: 0px 15px; } .left {   float: left; } .right {   float: right; } .inline {   float: left;   margin: 0px 3px 0px 0px; } .clear {   float: none !important;   clear: both; } input {   vertical-align: top;   margin: 0; } input[type='text'], input[type='password'], textarea, .input-text {   background: #fff;   font-size: 12px;   padding: 6px;   border: 1px solid #ddd;   -webkit-box-shadow: inset 1px 1px 5px #ddd;   box-shadow: inset 1px 1px 5px #ddd;   -webkit-border-radius: 3px;   border-radius: 3px;   font-size: 11px; } input[type='text']:hover, input[type='password']:hover, textarea:hover, .input-text:hover {   border-color: #ccc; } input[type='text']:focus, input[type='password']:focus, textarea:focus, .input-text:focus, input[type='text'].focus, input[type='password'].focus, textarea.focus, .input-text.focus {   border-color: #5695db;   -webkit-box-shadow: inset 1px 1px 5px #ddd, 0 0 5px #5695db;   box-shadow: inset 1px 1px 5px #ddd, 0 0 5px #5695db; } input[type='text'].search, input[type='password'].search, textarea.search, .input-text.search {   padding: 8px 6px 8px 0px;   background: transparent;   border: 0;   -webkit-box-shadow: none;   box-shadow: none; } input[type='text'].error, input[type='password'].error, textarea.error, .input-text.error {   border-color: #f07070;   -webkit-box-shadow: inset 1px 1px 5px #ddd, 0 0 5px #f07070;   box-shadow: inset 1px 1px 5px #ddd, 0 0 5px #f07070;   color: #9d3434; } body#editor .input-text {   -webkit-border-radius: 0;   border-radius: 0; } .input-text {   padding: 0; } .input-prepend {   display: inline-block;   margin: 11px 0 0 5px;   font-weight: bold;   font-size: 11px;   color: #ccc; } .form input[type='text'], .form input[type='password'], .form .input-text {   display: block;   padding: 10px;   margin: 3px 0px 10px;   width: 300px; } .form button {   float: right;   margin-right: 0px; } .form input[type=checkbox] {   display: block;   margin: 10px 6px 0 0; } .field {   clear: both; } label {   display: block;   font-size: 10px;   color: #888; } ::-webkit-input-placeholder {   color: #ddd; } :-moz-placeholder {   color: #ddd; } button::-moz-focus-inner {   padding: 0;   border: 0; } .button-group {   list-style: none; } button, a.button {   display: inline-block;   -webkit-box-sizing: border-box;   -moz-box-sizing: border-box;   box-sizing: border-box;   -webkit-border-radius: 3px;   border-radius: 3px;   background-color: #cacaca;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #dedede), color-stop(1, #b7b7b7));   background-image: -webkit-linear-gradient(top, #dedede 0%, #b7b7b7 100%);   background-image: -moz-linear-gradient(top, #dedede 0%, #b7b7b7 100%);   background-image: -o-linear-gradient(top, #dedede 0%, #b7b7b7 100%);   background-image: -ms-linear-gradient(top, #dedede 0%, #b7b7b7 100%);   background-image: linear-gradient(top, #dedede 0%, #b7b7b7 100%);   padding: 1px;   border: 0; } button span, a.button span {   -webkit-box-sizing: border-box;   -moz-box-sizing: border-box;   box-sizing: border-box;   font-family: 'Museo Sans', sans-serif;   border: 0;   -webkit-border-radius: 2px;   border-radius: 2px;   display: inline-block;   font-size: 12px;   font-weight: 700;   line-height: 1em;   padding: 6px 8px;   position: relative;   text-decoration: none;   background-color: #ececec;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #fbfbfb), color-stop(1, #dedede));   background-image: -webkit-linear-gradient(top, #fbfbfb 0%, #dedede 100%);   background-image: -moz-linear-gradient(top, #fbfbfb 0%, #dedede 100%);   background-image: -o-linear-gradient(top, #fbfbfb 0%, #dedede 100%);   background-image: -ms-linear-gradient(top, #fbfbfb 0%, #dedede 100%);   background-image: linear-gradient(top, #fbfbfb 0%, #dedede 100%);   -webkit-box-shadow: 0 0 0 1px rgba(255,255,255,0.5) inset, 0 1px 0 #fff inset, 0 1px 2px rgba(0,0,0,0.5);   box-shadow: 0 0 0 1px rgba(255,255,255,0.5) inset, 0 1px 0 #fff inset, 0 1px 2px rgba(0,0,0,0.5);   color: #6e7780;   text-shadow: 0 1px 0 #fff;   text-align: center;   cursor: pointer;   height: 24px;   -webkit-font-smoothing: antialiased; } button:hover span, a.button:hover span {   background: #ececec;   text-decoration: none; } button:active, a.button:active {   background: none; } button:active span, a.button:active span {   background: #ececec;   -webkit-box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset;   box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset; } button.submit, a.button.submit {   background-color: #1d6dac;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #2a8dc5), color-stop(1, #104e94));   background-image: -webkit-linear-gradient(top, #2a8dc5 0%, #104e94 100%);   background-image: -moz-linear-gradient(top, #2a8dc5 0%, #104e94 100%);   background-image: -o-linear-gradient(top, #2a8dc5 0%, #104e94 100%);   background-image: -ms-linear-gradient(top, #2a8dc5 0%, #104e94 100%);   background-image: linear-gradient(top, #2a8dc5 0%, #104e94 100%); } button.submit span, a.button.submit span {   background-color: #2f87cf;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #39a4e1), color-stop(1, #256bbe));   background-image: -webkit-linear-gradient(top, #39a4e1 0%, #256bbe 100%);   background-image: -moz-linear-gradient(top, #39a4e1 0%, #256bbe 100%);   background-image: -o-linear-gradient(top, #39a4e1 0%, #256bbe 100%);   background-image: -ms-linear-gradient(top, #39a4e1 0%, #256bbe 100%);   background-image: linear-gradient(top, #39a4e1 0%, #256bbe 100%);   -webkit-box-shadow: 0 0 0 1px rgba(255,255,255,0.15) inset, 0 1px 0 rgba(255,255,255,0.2) inset, 0 1px 2px rgba(0,0,0,0.75);   box-shadow: 0 0 0 1px rgba(255,255,255,0.15) inset, 0 1px 0 rgba(255,255,255,0.2) inset, 0 1px 2px rgba(0,0,0,0.75);   color: #fff;   text-shadow: 0 -1px 0 rgba(0,0,0,0.75); } button.submit:hover span, a.button.submit:hover span {   background: #2f87cf; } button.submit:active, a.button.submit:active {   background: none; } button.submit:active span, a.button.submit:active span {   background: #2f87cf;   -webkit-box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset;   box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset; } button.accept, a.button.accept {   background-color: #59a61d;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #68c520), color-stop(1, #4a881a));   background-image: -webkit-linear-gradient(top, #68c520 0%, #4a881a 100%);   background-image: -moz-linear-gradient(top, #68c520 0%, #4a881a 100%);   background-image: -o-linear-gradient(top, #68c520 0%, #4a881a 100%);   background-image: -ms-linear-gradient(top, #68c520 0%, #4a881a 100%);   background-image: linear-gradient(top, #68c520 0%, #4a881a 100%); } button.accept span, a.button.accept span {   background-color: #5ea724;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #6ebd2f), color-stop(1, #4e911a));   background-image: -webkit-linear-gradient(top, #6ebd2f 0%, #4e911a 100%);   background-image: -moz-linear-gradient(top, #6ebd2f 0%, #4e911a 100%);   background-image: -o-linear-gradient(top, #6ebd2f 0%, #4e911a 100%);   background-image: -ms-linear-gradient(top, #6ebd2f 0%, #4e911a 100%);   background-image: linear-gradient(top, #6ebd2f 0%, #4e911a 100%);   -webkit-box-shadow: 0 0 0 1px rgba(255,255,255,0.15) inset, 0 1px 0 rgba(255,255,255,0.2) inset, 0 1px 2px rgba(0,0,0,0.75);   box-shadow: 0 0 0 1px rgba(255,255,255,0.15) inset, 0 1px 0 rgba(255,255,255,0.2) inset, 0 1px 2px rgba(0,0,0,0.75);   color: #fff;   text-shadow: 0 -1px 0 rgba(0,0,0,0.6); } button.accept:hover span, a.button.accept:hover span {   background: #5ea724; } button.accept:active, a.button.accept:active {   background: none; } button.accept:active span, a.button.accept:active span {   -webkit-box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset;   box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset;   background: #5ea724; } button.decline, a.button.decline {   background-color: #830a12;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #9b0c16), color-stop(1, #6c080f));   background-image: -webkit-linear-gradient(top, #9b0c16 0%, #6c080f 100%);   background-image: -moz-linear-gradient(top, #9b0c16 0%, #6c080f 100%);   background-image: -o-linear-gradient(top, #9b0c16 0%, #6c080f 100%);   background-image: -ms-linear-gradient(top, #9b0c16 0%, #6c080f 100%);   background-image: linear-gradient(top, #9b0c16 0%, #6c080f 100%); } button.decline span, a.button.decline span {   background-color: #b71e29;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #d33540), color-stop(1, #9c0813));   background-image: -webkit-linear-gradient(top, #d33540 0%, #9c0813 100%);   background-image: -moz-linear-gradient(top, #d33540 0%, #9c0813 100%);   background-image: -o-linear-gradient(top, #d33540 0%, #9c0813 100%);   background-image: -ms-linear-gradient(top, #d33540 0%, #9c0813 100%);   background-image: linear-gradient(top, #d33540 0%, #9c0813 100%);   -webkit-box-shadow: 0 0 0 1px rgba(255,255,255,0.2) inset, 0 1px 0 rgba(255,255,255,0.1) inset, 0 1px 2px rgba(0,0,0,0.75);   box-shadow: 0 0 0 1px rgba(255,255,255,0.2) inset, 0 1px 0 rgba(255,255,255,0.1) inset, 0 1px 2px rgba(0,0,0,0.75);   color: #fff;   text-shadow: 0 -1px 0 rgba(0,0,0,0.6); } button.decline:hover span, a.button.decline:hover span {   background: #b71e29; } button.decline:active, a.button.decline:active {   background: none; } button.decline:active span, a.button.decline:active span {   -webkit-box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset;   box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset;   background: #b71e29; } button.load-more span {   padding: 0 !important;   height: 37px;   line-height: 37px;   width: 100%;   margin: 0;   font-size: 14px; } button.load-more.loading {   background-image: url('//storify.com/public/img/load.gif');   background-position: center;   background-repeat: no-repeat;   text-indent: -9999px;   background-color: transparent;   -webkit-box-shadow: none;   box-shadow: none; } button.load-more.loading span {   background: transparent none; } button.twitter span, button.facebook span, a.button.twitter span, a.button.facebook span {   width: 220px;   height: 38px;   line-height: 38px;   font-size: 14px;   padding: 0;   color: #fff;   text-shadow: 0 -1px 0 rgba(0,0,0,0.5);   -webkit-box-shadow: 0 0 0 1px rgba(255,255,255,0.2) inset, 0 1px 0 rgba(255,255,255,0.1) inset, 0 1px 2px rgba(0,0,0,0.75);   box-shadow: 0 0 0 1px rgba(255,255,255,0.2) inset, 0 1px 0 rgba(255,255,255,0.1) inset, 0 1px 2px rgba(0,0,0,0.75); } button.facebook, a.button.facebook {   background-color: #55719d;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #5e7caa), color-stop(1, #4b668f));   background-image: -webkit-linear-gradient(top, #5e7caa 0%, #4b668f 100%);   background-image: -moz-linear-gradient(top, #5e7caa 0%, #4b668f 100%);   background-image: -o-linear-gradient(top, #5e7caa 0%, #4b668f 100%);   background-image: -ms-linear-gradient(top, #5e7caa 0%, #4b668f 100%);   background-image: linear-gradient(top, #5e7caa 0%, #4b668f 100%); } button.facebook span, a.button.facebook span {   background-color: #6c8ab9;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #819bc3), color-stop(1, #5679ae));   background-image: -webkit-linear-gradient(top, #819bc3 0%, #5679ae 100%);   background-image: -moz-linear-gradient(top, #819bc3 0%, #5679ae 100%);   background-image: -o-linear-gradient(top, #819bc3 0%, #5679ae 100%);   background-image: -ms-linear-gradient(top, #819bc3 0%, #5679ae 100%);   background-image: linear-gradient(top, #819bc3 0%, #5679ae 100%); } button.facebook:hover span, a.button.facebook:hover span {   background: #5679ae; } button.facebook:active, a.button.facebook:active {   background: none; } button.facebook:active span, a.button.facebook:active span {   -webkit-box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset;   box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset;   background: #5679ae; } button.twitter, a.button.twitter {   background-color: #1291c1;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #109dd3), color-stop(1, #1484ae));   background-image: -webkit-linear-gradient(top, #109dd3 0%, #1484ae 100%);   background-image: -moz-linear-gradient(top, #109dd3 0%, #1484ae 100%);   background-image: -o-linear-gradient(top, #109dd3 0%, #1484ae 100%);   background-image: -ms-linear-gradient(top, #109dd3 0%, #1484ae 100%);   background-image: linear-gradient(top, #109dd3 0%, #1484ae 100%); } button.twitter span, a.button.twitter span {   background-color: #06a1db;   background-image: -webkit-gradient(linear, left top, left bottom, color-stop(0, #00aced), color-stop(1, #0b95c9));   background-image: -webkit-linear-gradient(top, #00aced 0%, #0b95c9 100%);   background-image: -moz-linear-gradient(top, #00aced 0%, #0b95c9 100%);   background-image: -o-linear-gradient(top, #00aced 0%, #0b95c9 100%);   background-image: -ms-linear-gradient(top, #00aced 0%, #0b95c9 100%);   background-image: linear-gradient(top, #00aced 0%, #0b95c9 100%); } button.twitter:hover span, a.button.twitter:hover span {   background: #0b95c9; } button.twitter:active, a.button.twitter:active {   background: none; } button.twitter:active span, a.button.twitter:active span {   -webkit-box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset;   box-shadow: 0 1px 2px rgba(0,0,0,0.5) inset;   background: #0b95c9; } *:focus {   outline: 0; } .close-x {   position: absolute;   padding: 0px 2px;   color: #aaa;   text-shadow: 0px 1px 0px #fff; } .close-x:before {   content: '✖'; } .close-x:hover {   cursor: pointer;   color: #555; } .close-x:active {   color: #333; } .error-messages {   margin: 0px;   padding: 5px 0px;   list-style-type: none;   color: #9d3434; } .tipsy {   font-size: 12px;   position: absolute;   padding: 5px;   z-index: 100005; } .tipsy-inner {   background-color: #333;   color: #fff;   max-width: 400px;   padding: 6px 8px; } .tipsy-inner h1 {   font-size: 20px;   margin: 3px 0px 10px; } .tipsy-inner small {   color: #aaa; } .tooltip-actions {   font-size: 10px;   text-align: right;   color: #ddd; } .tooltip-actions a {   margin-left: 10px;   color: #eee; } .tooltip-next {   font-weight: bold; } .tooltip-next:after {   content: ' ▸'; } .tipsy-arrow {   position: absolute;   width: 0;   height: 0;   line-height: 0;   border: 5px dashed #333; } .tipsy-n .tipsy-arrow {   top: 0px;   left: 50%;   margin-left: -5px;   border-bottom-style: solid;   border-top: none;   border-left-color: transparent;   border-right-color: transparent; } .tipsy-nw .tipsy-arrow {   top: 0;   left: 10px;   border-bottom-style: solid;   border-top: none;   border-left-color: transparent;   border-right-color: transparent; } .tipsy-ne .tipsy-arrow {   top: 0;   right: 10px;   border-bottom-style: solid;   border-top: none;   border-left-color: transparent;   border-right-color: transparent; } .tipsy-s .tipsy-arrow {   bottom: 0;   left: 50%;   margin-left: -5px;   border-top-style: solid;   border-bottom: none;   border-left-color: transparent;   border-right-color: transparent; } .tipsy-sw .tipsy-arrow {   bottom: 0;   left: 10px;   border-top-style: solid;   border-bottom: none;   border-left-color: transparent;   border-right-color: transparent; } .tipsy-se .tipsy-arrow {   bottom: 0;   right: 10px;   border-top-style: solid;   border-bottom: none;   border-left-color: transparent;   border-right-color: transparent; } .tipsy-e .tipsy-arrow {   right: 0;   top: 50%;   margin-top: -5px;   border-left-style: solid;   border-right: none;   border-top-color: transparent;   border-bottom-color: transparent; } .tipsy-w .tipsy-arrow {   left: 0;   top: 50%;   margin-top: -5px;   border-right-style: solid;   border-left: none;   border-top-color: transparent;   border-bottom-color: transparent; } html, body {   background: transparent;   font-family: 'Museo Sans', 'Lucida Grande', sans-serif;   margin: 0px;   padding: 0px; } a img {   border: 0px; } .s-story {   min-width: 260px; } .s-share {   float: left; } #email {   padding: 10px;   background: #f9f9f9; } #email .s-story {   max-width: 700px;   margin: 0px auto; } .s-embed-seo {   display: none; } .hidden {   display: none !important; } .capitalize {   text-transform: capitalize; } .s-minimal {   display: block;   position: relative;   height: 2.5em;   width: 100%;   background: -webkit-gradient(linear, left top, left bottom, color-stop(0, rgba(255,255,255,0)), color-stop(1, #f9f9f9));   background: -webkit-linear-gradient(top, rgba(255,255,255,0) 0%, #f9f9f9 100%);   background: -moz-linear-gradient(top, rgba(255,255,255,0) 0%, #f9f9f9 100%);   background: -o-linear-gradient(top, rgba(255,255,255,0) 0%, #f9f9f9 100%);   background: -ms-linear-gradient(top, rgba(255,255,255,0) 0%, #f9f9f9 100%);   background: linear-gradient(top, rgba(255,255,255,0) 0%, #f9f9f9 100%);   border-bottom: 1px solid #f7f7f7; } .s-minimal .embed-header-date {   display: inline-block;   width: 170px;   padding: 10px 12px;   color: #c6c6c6;   font-family: 'Museo Sans', sans-serif;   font-size: 0.88em; } .s-minimal .embed-header-logo {   display: inline-block;   position: absolute;   right: 12px;   top: 10px;   width: 79px;   height: 20px;   background: url('//storify.com/public/img/embed-header-logo.png') 0px 0px no-repeat; } .s-minimal.border {   height: 2.6em;   border-top: 2px solid #f7f7f7; } #story:hover .s-minimal .embed-header-logo {   background-position: 0px -20px; } #embed #story .footer {   position: relative;   min-height: 25px; } #embed #story .engage.embed {   min-height: 40px;   margin-bottom: 5px;   zoom: 1; } #embed #story .engage.embed:before, #embed #story .engage.embed:after {   content: '';   display: table; } #embed #story .engage.embed:after {   clear: both; } #embed #story .engage.embed .f-actions {   float: left;   line-height: 1em;   font-size: 1.2em; } #embed #story .engage.embed .f-actions .like, #embed #story .engage.embed .f-actions .like span, #embed #story .engage.embed .f-actions .like .count {   border: none; } #embed #story .engage.embed .f-actions .like {   display: inline-block;   padding: 12px; } #embed #story .engage.embed .f-actions .like span {   display: inline-block;   width: 16px;   height: 16px;   background: url('//storify.com/public/img/icons-story.png') -16px 0px no-repeat;   vertical-align: middle; } #embed #story .engage.embed .f-actions .like .count.like-count {   float: none;   display: inline-block;   height: 16px;   font-size: 1em;   padding: 0px 10px;   color: #b4c4d1;   font-weight: normal;   line-height: 1.1em;   vertical-align: middle; } #embed #story .engage.embed .f-actions .like:hover span {   background-position: -16px -16px; } #embed #story .engage.embed .f-actions .like.active span {   background-position: -16px -32px; } #embed #story .engage.embed .f-actions .comment, #embed #story .engage.embed .f-actions .comment span {   border: none; } #embed #story .engage.embed .f-actions .comment {   display: inline-block;   padding: 12px 0; } #embed #story .engage.embed .f-actions .comment span {   display: inline-block;   width: 16px;   height: 16px;   background: url('//storify.com/public/img/icons-story.png') -32px 0px no-repeat;   vertical-align: middle; } #embed #story .engage.embed .f-actions .comment .count.comment-count {   float: none;   display: inline-block;   height: 16px;   font-size: 1em;   padding: 0px 10px;   color: #b4c4d1;   border: none;   font-weight: normal;   line-height: 1.1em;   vertical-align: middle; } #embed #story .engage.embed .f-actions .comment:hover span {   background-position: -32px -16px; } #embed #story .engage.embed .f-actions .share, #embed #story .engage.embed .f-actions .share span {   border: none; } #embed #story .engage.embed .f-actions .share {   display: inline-block;   padding: 12px; } #embed #story .engage.embed .f-actions .share span {   display: inline-block;   height: 16px;   width: 16px;   background: url('//storify.com/public/img/icons-story.png') -48px 0 no-repeat;   vertical-align: middle; } #embed #story .engage.embed .f-actions .share .share-label {   float: none;   display: inline-block;   height: 16px;   color: #52748f;   padding: 0px 5px;   font-weight: bold;   line-height: 1.1em;   vertical-align: middle; } #embed #story .engage.embed .f-actions .share:hover span {   background-position: -48px -16px; } #embed #story .engage.embed .f-actions .share:hover .share-label {   color: #ababab; } #embed #story .engage.embed .f-actions .share.active {   background-color: #eee; } @media screen and (min-width: 421px) {   .s-video .s-video-shim-vine {     height: 490px;   }   .s-video .s-video-shim-vine .s-video-content-vine {     width: 490px;     height: 490px;   } } @media screen and (max-width: 420px) {   .s-video .s-video-shim-vine {     height: 270px;   }   .s-video .s-video-shim-vine .s-video-content-vine {     width: 270px;     height: 270px;   } } @media screen and (max-width: 320px) {   .s-video .s-video-shim-vine .s-video-content-vine {     -webkit-transform: scale(0.848);     -webkit-transform-origin: 0 0;   } }

View as slideshow

  1. The first question asked was always: "How much power did we use?" In addition to answering it, I wanted the public to understand that electricity efficiency should be practiced year-round, and that many electronics use electricity even when they're off, especially those with converters. Most stories ran with those messages included, so I'll call that success.
  2. Edmonton's power usage drops slightly during Earth Hour
  3. Edmontonians dimmed their lights and participated in the world's seventh annual Earth Hour on Saturday evening. Sort of. Earth Hour, whic...
  4. 00Share
  5. annaliseklingbeil
    • Power use drops slightly for Edmonton's Earth Hour
    • EDMONTON - Edmonton's power use dropped slightly during Earth Hour Saturday night. Epcor said the city used 921.37 megawatts of power fro...
    • 00Share
    • Edmontonjournal
      • Edmonton's power usage down for the first time in years of Earth Hour celebrations
      • Edmontonians used only slightly less juice than normal during Earth Hour on Saturday night.
      • 00Share
      • Edmontonsun
        • Earth Hour: Edmonton's contribution and how much it actually helps the environment
        • This Saturday, thousands of Canadians joined millions of people around the world who live without electricity - for an hour, at least. "E...
        • 00Share
        • Elton Hobson
          • Earth Hour 2013 Media Spokesperson for EPCOR
          • 00Share
          • nikkivandusen
          • ·Tue, Mar 26 2013 10:25:37

            Overall, I think it went pretty well.