Social media and your supporters and detractors [SLIDESHARE]

Social media opens your brand up to risk of reputation damage. You can’t just stick your head in the sand and ignore the risks, and you can’t not participate. How should you deal with issues that arise? How do you handle detractors? 

In part 2 of my iMedia 2015 breakout session, we look at governance models to tackle issues around your organization and its external audiences. Learn strategies to develop policies and procedures around monitoring social conversations, creating content and engaging with supporters and critics strategically and with less risk to your reputation.