The hills are alive with the social media ...

Fifty years ago Sunday, the Sound of Music opened in the UK. Earlier this month, I shared Sprout Social's 75 helpful Facebook terms, and one of my former students called me "The Maria Von Trapp of Social Media." Coincidence? I think so. But I thought I'd have some fun with it. It started with this conversation on LinkedIn:

Sound-of-music-social-media-nikcomm.png

So I took his suggestion, and I did. *Ahem* ... may I present:   

How Do You Solve a Thing Like Social Media 

In case you need a refresher: "Maria" from the Sound of Music. Play while you read! 

You have to be all tech-savvy
But how you're not aware
At the bottom of your duties 
They list "social media care"
You haven't got a clue on how you'll manage

You've been a late adopter
But your passion's always real
You're often so behind that
You think MySpace's a big deal

I hate to have to say it
But I very firmly feel
You need a little help so you can manage 

I'd like to say this first: since it began
Social media ... needs ... a ... plan

How do you solve a thing like social media
How do you use the tools to build a brand
How do you write a tweet for social media
A post, a pin, a status update—expand?

Many a site you think you ought to post to
Many a #tag you hope to understand
But how do you try to stay
On top of it anyway
How do you keep a wave upon the sand?

Oh, how do you solve a thing like social media
How do you use it all to build your brand? 

If you're reading and confused
Out of focus and bemused
And you do not know just what you ought to use

"Ello is the next Facebook!"
"Be a blogger; write a book!"
The advice is quite opposing and obtuse!

"Search is better when it's Bing!"
"Snapchat doesn't save a thing!"
"Google: Buzz! no, Wave! no, Plus! They're all so cool!" 
"Use a QR code to scan!"
"You don't even need to plan!"
"It's the future!" ("Print is dead!") It's just one tool. 

How do you solve a thing like social media
How do you Instagram to build a brand
How do you write a blog for social media
A tweet, reblog—oh, may I lend a hand?

Many a site you think you ought to post to
Many a tool you hope to understand
But how do you try to stay
On top of it anyway
How do you keep a wave upon the sand?

Oh, how do you solve a thing like social media
How do you use it all to build your brand?

Happy anniversary, Sound of Music! Image via

Happy anniversary, Sound of Music! Image via