In early December, I accepted a position at the Art Gallery of Alberta as the head of marketing and communications. It's been 3 months, and as challenging as my career has been to date, I have never been more satisfied in a position. Why?
1. I'm no longer the "social media guru."
I'm in charge of all aspects of marketing and communications at the Gallery. Those of you who worked with NikComm over the years know that my approach has always been integrated and holistic. Yet, I was having trouble attracting clients who were willing to do more than just the social stuff.
Now, as the person in charge of charting integrated marketing and communications, I'm able to ... well, integrate all aspects—advertising, brand management, internal communications, issues management, media relations, outreach, publicity, social media, web, and more.
I'll always love the web and the power of technology to meet the needs of my organization and my audiences, but in my heart, I want to strategically build mutually beneficial relationships between my organization and my audiences. And yes, that's the definition of public relations.
2. I'm working to my strengths.
Many years ago, I had the pleasure of participating in a workshop with Marcus Buckingham, author of Now, Discover your Strengths and Go Put Your Strengths to Work. Well, my strengths are in visioning, planning, and leading teams. And at the Gallery, that's what I do. I got to do that as a consultant, too—but then I also had to execute those plans. And, I've discovered, I'm much better at the planning.
3. Creativity. Creativity. Creativity.
You know what's cool about art? It's the epitome of creativity. And, in a place that knows, appreciates, and celebrates art, my team can be creative with how we build our relationships. Strategically, of course. Plus, when I'm stressed, I can go downstairs and look at art. Every. Day.
Government was challenging, and utilities were interesting, and Issues management was frenetic, but I finally feel like I'm home.
Bonus! I can still teach and train!
I'll still teach at MacEwan and the UAlberta Faculty of Extension, and NikComm is still available for training and speaking. So, that's why NikComm is still online.
Thanks for your support of NikComm, and please keep in touch!
Photo by iqremix on Flickr