5 things organizations (still) need to know about social media

I've had opportunity to talk to a variety of C-Suiters, managers, board members, and stakeholders in organizations about social media and why they should care. In case you find yourself in a similar situation, I'm going to share some surprising points for people who need to help organizations get from "Huh?" to at least "dabbling" in social media use.

Read More

What a trip to the bank can teach us about the limits of CSR and marketing

Today, I had to go to banks: my own, and the one that holds my credit card. Let's just say that the only thing good that came out of visiting the latter was an opportunity to illustrate that marketing and corporate social responsibility (CSR) have their limits in raising the profile of your brand.

Read More

Make your live-tweeting live beyond the tweet wall

If your reason for being at an event goes beyond just being seen, then take some before and after steps to harness that live-tweeting energy to grow your network and strengthen relationships between your brand and those with whom you have something in common. A little planning and effort after can bring your brand some benefits. 

Read More