Make your live-tweeting live beyond the tweet wall

If your reason for being at an event goes beyond just being seen, then take some before and after steps to harness that live-tweeting energy to grow your network and strengthen relationships between your brand and those with whom you have something in common. A little planning and effort after can bring your brand some benefits. 

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Social media and your supporters and detractors [SLIDESHARE]

Procedures and processes can help you tackle issues around your organization and its external audiences. Here are some strategies to develop procedures around monitoring social conversations, creating content and engaging with supporters and critics strategically and with less risk to your reputation.

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