5 things organizations (still) need to know about social media

I've had opportunity to talk to a variety of C-Suiters, managers, board members, and stakeholders in organizations about social media and why they should care. In case you find yourself in a similar situation, I'm going to share some surprising points for people who need to help organizations get from "Huh?" to at least "dabbling" in social media use.

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Social media and your supporters and detractors [SLIDESHARE]

Procedures and processes can help you tackle issues around your organization and its external audiences. Here are some strategies to develop procedures around monitoring social conversations, creating content and engaging with supporters and critics strategically and with less risk to your reputation.

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