If your reason for being at an event goes beyond just being seen, then take some before and after steps to harness that live-tweeting energy to grow your network and strengthen relationships between your brand and those with whom you have something in common. A little planning and effort after can bring your brand some benefits.Read More
Business plans and web plans have a lot in common. If you're starting a small business and know more about business planning than websites, this advice might help you get your website started.Read More
In the first class of Public Relations and Digital Media at MacEwan University, I spend 90 minutes showing students how to create and optimize a PDF from a Word document. Why? What does this have to do with PR? Quite a bit.Read More
We're not talking about avoiding bridges here. If you are a business on social media, you're going to meet a troll or two. Here are some tips for identifying, dealing with, and protecting yourself from Internet trolls. Happy Halloween!Read More
Everywhere I turn some blog or expert or white paper is saying the same thing: Stop sending generic invitations to connect on LinkedIn. Despite all this advice, of the last 50 invitations to connect I've received, only 2 have had any customization. Why? Because LinkedIn mobile apps makes it virtually impossible to not to. Here's how to do it right.Read More
With all the statuses about how to protect your friends' privacy on Facebook circulating, I thought I might post some privacy protection advice that is actually useful: profile pictures.