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In early December, I accepted a position at the Art Gallery of Alberta as the head of marketing and communications. Here's why, and what's on the horizon for NikComm. (photo by iqremix on Flickr)

I've had opportunity to talk to a variety of C-Suiters, managers, board members, and stakeholders in organizations about social media and why they should care. In case you find yourself in a similar situation, I'm going to share some surprising points for people who need to help organizations get from "Huh?" to at least "dabbling" in social media use.