In early December, I accepted a position at the Art Gallery of Alberta as the head of marketing and communications. Here's why, and what's on the horizon for NikComm. (photo by iqremix on Flickr)

I've had opportunity to talk to a variety of C-Suiters, managers, board members, and stakeholders in organizations about social media and why they should care. In case you find yourself in a similar situation, I'm going to share some surprising points for people who need to help organizations get from "Huh?" to at least "dabbling" in social media use.

When is the best time to post to social media? It's not when you think. 

One-hander, cradler, or prayer? Do you know how your audience is most likely to use tech when they interact with you online? Use this secondary research from A List Apart to gain new insights into your audience's technographics.