I've had opportunity to talk to a variety of C-Suiters, managers, board members, and stakeholders in organizations about social media and why they should care. In case you find yourself in a similar situation, I'm going to share some surprising points for people who need to help organizations get from "Huh?" to at least "dabbling" in social media use.
One-hander, cradler, or prayer? Do you know how your audience is most likely to use tech when they interact with you online? Use this secondary research from A List Apart to gain new insights into your audience's technographics.
Today, I had to go to banks: my own, and the one that holds my credit card. Let's just say that the only thing good that came out of visiting the latter was an opportunity to illustrate that marketing and corporate social responsibility (CSR) have their limits in raising the profile of your brand.
If your organization is on social media, you know that you have to keep those channels up-to-date with new content on a regular basis. You probably also know that some days, coming up with something to post can seem like the biggest challenge. How do you keep moving without seizing the engine? Add some high octane!
The answer is not as easy as it seems. It depends on where your visitor is on his or her customer journey, whether they get what they want when they visit, and how your web pages line up with their goals.
If your reason for being at an event goes beyond just being seen, then take some before and after steps to harness that live-tweeting energy to grow your network and strengthen relationships between your brand and those with whom you have something in common. A little planning and effort after can bring your brand some benefits.
This morning, I woke up to this question on Twitter: "Do you think there's any value in QR codes? They don't seem very hip any more—like Grandpa Simpson." I have some good news, and bad news, Grandpa: hip doesn't matter, but other things might.
Consulting, planning, training and implementation services for those looking to improve their online public relations strategies and strengthen their relationships with their audiences through web and social media.