If your organization is on social media, you know that you have to keep those channels up-to-date with new content on a regular basis. You probably also know that some days, coming up with something to post can seem like the biggest challenge. How do you keep moving without seizing the engine? Add some high octane!
Procedures and processes can help you tackle issues around your organization and its external audiences. Here are some strategies to develop procedures around monitoring social conversations, creating content and engaging with supporters and critics strategically and with less risk to your reputation.
If you dread setting objectives for your social media campaign, or if social media is playing a part in a larger campaign and you have no idea how to show how it contributes, attend this upcoming workshop.
In the first class of Public Relations and Digital Media at MacEwan University, I spend 90 minutes showing students how to create and optimize a PDF from a Word document. Why? What does this have to do with PR? Quite a bit.
Consulting, planning, training and implementation services for those looking to improve their online public relations strategies and strengthen their relationships with their audiences through web and social media.